A conversation with a friend might unfold in multiple directions all at once, surveying the ups, the downs, and the weirdness of life without fear or filter. Via music, Em Beihold converses and connects much like your closest friend would. She isn’t afraid to be blunt, disclose her insecurities, or laugh inappropriately, yet she’s got nothing but love. It’s why she’s quietly emerged as an identifiable and inimitable platinum-certified pop songstress with north of 1 billion streams and widespread critical acclaim. She’s the girl on the red carpet with the $10 coat (who will proudly tell anyone who asks!) and who sends her hair stylist a picture of Jessica Rabbit as inspo for a late-night TV appearance.
Yet, she opens up even more on a series of 2023 singles and her forthcoming full-length debut for Moon Projects/Republic Records.
“I’m super honest musically, because that’s what I am in real life,” she exclaims. “Lyrically, I always try to be specific and less generalized. It can come off blunt. Sometimes, I don’t care and do it anyway, which is good and bad. I have a dark sense of humor. So, the brutal honesty in the lyrics is paired with bright music. I used to write for myself as a form of therapy, but the fact that listeners relate to the songs is the greatest honor I could have.”
Born of half-Persian descent, the Los Angeles native embraced music at the age of six and never let go. She studied classical and jazz piano and carefully crafted a nuanced signature style over the years. She climbed into the pop culture conversation with the 2022 platinum smash “Numb Little Bug.” It has generated over 500 million global streams in addition to cracking the Top 20 of the Billboard Hot 100 and lifting Em to #1 on the Billboard Emerging Artists Chart. Not to mention, she also toppled the Spotify Global Viral 50 Chart at #1 and climbed to #1 on the Hot AC Radio Airplay Chart as well as vaulting into the Top 5 at Top 40. She only accelerated her rise with the Egg In The Backseat EP, making her late-night television debut on The Tonight Show Starring Jimmy Fallon. Not to mention, she incited the applause of The New York Times, Stereogum, Teen Vogue, V Magazine, and Variety who hailed, “Beihold is very much
part of the new guard.” On the EP’s heels, she lent her voice to a duet version of Stephen Sanchez’s “Until I Found You,” which exploded to the tune of over 230 million Spotify streams and counting. Moreover, they lit up The Late Late Show with James Corden together during a show stopping and smoldering performance. Asserting herself as a dynamic live presence, she has also captivated crowds on the road and opened for the likes of King Princess, AJR, Jonas Brothers and Lewis Capaldi.
“It’s been super fun and unexpected, and admittedly very overwhelming,” she reveals. “Even if your dream is for your music to take off, nothing quite prepares you for what it’s like to be flying around nonstop. It’s the most incredible and crazy opportunity.”
Fittingly, the 2023 single “Roller Coasters Make Me Sad” documents the experience of the preceding year. On the track, airy synths and finger-snaps underscore her candid vocals punctuated by a swooning string-boosted crescendo. The song drops into a distorted stomp on the hook with the force of a loop-the-loop, “First they take you up the track, build you up and take it back, everybody else will laugh Roller Coasters make me sad.”